Cat Family Tragedy

Serialised emotional-extraction franchise built on the misfortunes of a family of anthropomorphic cats.

Cat Family Tragedy is classified within Emotional Yield, a sector representing 5.3% of the index. Content that extracts sympathy from viewers on behalf of animals, children and elderly people who do not exist.

Cat Family Tragedy is the largest constituent in the Emotional Yield sector. The asset comprises a family of cats to whom terrible things happen in slideshow form: eviction, divorce, illness, betrayal by a dog. Each instalment is accompanied by a piano and a caption. Engagement is measured in tears per thousand impressions, and the asset's yield is consistently the highest in the index. The Committee notes that the cats do not exist and that this has not reduced the crying.

• Narrative exhaustion: the family has now lost everything on at least nine occasions.
• Piano fatigue.
• Competition from dog-based tragedy, which has stronger fundamentals but a less tragic face.

• A wedding, which the audience knows will end badly.
• Christmas.
• Expansion into long-form content, in which the cats would lose everything more slowly.

The asset established Emotional Yield as a distinct sector, separating engagement driven by sympathy from engagement driven by religion, food or Italy.

CAT posted record emotional engagement following the divorce episode, in which the father cat retained only the sofa. The asset rose 8.8%. The Committee reiterates that the cat's loss is not a financial loss.

— SLOP500 INDEX COMMITTEE